Olde Time Portraits and Fairy Tale themes with the help of New Business Assistance with NEIS
Helena Blundell is a photographer in Hobart Tasmania who offers costume based photography portraits and wedding photography.
Helena’s passion for art and photography began in her 20s after completing a two year course at TAFE Fashion Design School. She had her own fashion label and even went overseas to the London Fashion Show.
In 1997 Helena won a prestigious humanities berth, to film Antarctica science programs for the Australian Antarctic Division. One of her videos “Keeping your distance from Penguins” was used on cruise ships from countries all around the world. The video showed the importance of keeping your distance from penguins’ colony as a tourist, based on Australia’s scientific research.
At the age of 53, she decided to go back to study at TasTAFE gaining a certificate III in Design (Graphic Design) and the following year completed a Diploma of Visual Arts (majoring in Photography).
“I had friends who had done the New Business Assistance with NEIS scheme some years ago and before I finished my diploma I had my application in. One thing we had not done in our course was a business plan. NEIS gave me time to concentrate on the formulation of a business plan with a 2 year projection.
“Perhaps the most interesting aspect was the comparative studies of competitors pricing taking into consideration running costs of the business and formulating a budget.
“The second year of NEIS gave me the space and time to enact and my second year of the business plan. Mentoring provided by Joel and Brian was invaluable.
Helena also has a huge collection of costume props that help bring her photos to life. These include items that she has collected over the last 10 years such as a rocking horse and pram handmade in Tasmania; handmade Victorian era hats which are adorned with silk flowers made by her grandmother in 1930s; 1950s authentic cowboy outfits found in a friend’s attic lovingly used after 30 years of storage; children toy sports cars and a replica Harley Davidson bike and much more. She also has an amazing backdrop by famous Tasmanian artist Max Angus of Olde Hobart Town.
Clients that visit her studio are transformed into bank managers of Olde Hobart Town, saloon girls, wild west cowboys or gangsters, children who become fairytale creatures, scarecrows, bumble bees and fairies. She caters from 8 weeks of age to 80 years plus.